21 uppsatser · sida 1 av 2
Kommunikationskanalen som leder till relationer
… to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to we made a case study of an event that is not sport related and looking at both the transmitter perspective and receiver …
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising. The area of research is called Celebrity Endorsement. All …
… trainers' experience of work with aesthetic communication in perspective of a receiver with a special attention to the reception of music. The purpose of this thesis is to study the notion of reception among a group of teachers at the department of education at Malmö University …
? en studie av fem guldäggsbelönade annonser
… should be narrative in form without being pushy or stating the obvious. Receivers should function as co-creators of the story/message. Adverts should contain only the most essential information or elements necessary to effectively deliver the message. Text and images should …
… on the elderly peoples individual possibilities, and collaborate with the receiver of care in order to offer him or her aid and resources for meaningful living conditions. A patogenetic oriented activity on the other hand means that the social workers focuses on the elderly …
… that occurs all around the world, and most people are both givers and receivers of gifts. While receiving a gift is often associated with joyous feelings, purchasing and giving a gift may not generate the same feelings. The worries of giving a gift may include anguish of finding …
Järvadialogen som kommunikationsinsats
… interviews along with group interviews the study explores both sender and receiver perspectives. Methods and theories bring to light the importance of building a relationship among sender and receiver, power relations and change communication. Cultural aspects are evaluated and …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
… profile in the future. These reasons get even more important as several receivers of giveaways talk about their giveaway with other people outside the event. The company should also consider if they should use giveaways, as it is possible to criticize this marketing channel in …
… study will be seen partially from a sender perspective and partially from a receiver perspective. In this essay we have used a human-hermeneutic way of interpretation. We have conducted a qualitative study of how Acne Jeans and Filippa K want to provide their trademarks and what …
Ett holistiskt perspektiv
… experienced as Gods presence in the bodies of both massage-givers and massage-receivers. Possibilities with Tactile massage were described as practical care, where the non-verbal intervention could support the communication when words did not last. Quiet and relief was created …
Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
… and to incorporate the use of it in their everyday life. Material from the receiver’s as well as the sender’s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the …
<em>En diskursanalys ? Verklighet, projektarbete, mottagare </em>
… in the analysis have appeared to justify the education: reality, projects and receiver. Other important concepts are motivation, interest, responsibility, creativity, activity and enterprising. The didactic implications are that one should be aware of the potential pitfalls in …
/ TODAY AND TOMORROW - A study of the internal communication in an organization.
… (2003) claim that the view of transmission is one-way communication where the receivers apprehend passivly. In the view of creation of meaning the goal is to develop and strengthen the common notion that exists in a group. Empirical studies were done, that consisted of …
… for the profitability for a haulage company was the opening hours at the receivers, according to the transporters. The effect of the calculation was higher costs on receivers with limited opening hours and lower cost on they with unlimited. The opening hours affects on waiting …
<em>-en studie om intern storytelling</em>
… or if there are possible differences in the response regarding the age of the receiver. Another perspective to study is to follow an organization from their implementation of internal Storytelling and to measure the impact this implementation has given. It would also be …
